Peak-End Experience

Peak-end theory was created by the Nobel Prize-winning Israeli psychologist Daniel Kahneman. His definition is as follows:

“The peak-end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e. its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience.”

Chip and Dan Heath also explore this concept in their book ‘The Power of Moments: Why Certain Experiences Have Extraordinary Impact.‘

According to the Heaths:

“When people assess an experience, they tend to forget or ignore its length. Instead, they seem to rate the experience based on two key moments: (1) the best or worst moment, known as the peak and (2) the ending [..] What’s indisputable is that when we assess our experiences, we don’t average our minute-by-minute sensations.”

They suggest that a peak moment requires at least one of the four elements below, with the best having all four:

• Elevation: these are moments of happiness that transcend the normal course of events through sensory pleasures and surprise (catching a fish or seeing your child catch a fish).

• Pride: these are moments that capture us at our best; whether it be moments of achievement or moments of courage (catching the fish for the very first time in their lives)

• Insight: these are our eureka moments; they change our understanding of ourselves of the world and give us a moment of sobering clarity (could be from your amazing commentary or finally figuring out the fishing technique).

• Connection: these are moments which are social in nature; think weddings. (connection to you or a newfound connection to mother nature).
  

How to end the trip on a high?

1. Try to end on a last fish/end on a high. Could be a nice swim in the water too.

2. Surprise them with some ice-cold coconut water and beer - there is nothing as satisfying as a cold drink after an exhausting day of kayak fishing.

3. Take more group photos and couple photos. Show the guests that you are working hard from the start to the end of the trip, and make them feel like VIPs

4. After an exhausting trip pulling the kayaks back to the carpark, give them a final parting souvenir! A custom made Fever fishing lure/keychain can be found in the red bag in the truck. Thank them for not taking any fish home and surprise them by letting them bring back a fishing lure keychain, so no one goes back empty handed.

5. Give a Free Jersey to anyone that did not catch anything

6. Also tell them that we will edit the photos (professionally) and make them look amazing before we sent it to them within the week.